Proposal: Extend Luna Mission to Fund ATOM Marketing
The Cosmos community approved Proposal 34 on 2021-01-20 allocating 129,208 ATOM to implement a comprehensive ATOM marketing plan executed in collaboration with AiB (Tendermint). Proposal XX is requesting an extension of the time allowed to spend the approved budget and allocate existing funds for two additional ATOM-focused priorities. Below are details of this request and an outline of the successful results of Proposal 34 marketing spend as of 2021-03-31.
PROPOSAL XX REQUEST:
Prop 34 Time Extension: The Prop 34 Implementation team seeks a three-month extension (until 2021-07-20) to fully spend the existing budget allocation under the terms approved in Proposal 34. The multisig team and AiB (Tendermint) invested significant time and energy properly researching and vetting vendors, contractors, and opportunities requiring additional time to complete the Prop 34 expenditure of funds. With the approval of Proposal 45, any unspent funds remaining from Proposal 34 efforts will be returned to the community pool on 2021-07-20.
Additional Budget Priority - Project Execution Fund Pool: Execution, oversight, and accountability for this significant marketing spend requires substantive operational support. In addition to the 5 multisig administrators, extensive support is being provided by Adriana Mihai (Kalpatech), Garrette Furo (Regen Network), David Fortson (Regen Network/LOACOM), and others. We request an allocation of 3000 ATOM (from the existing budget) to compensate for previous and ongoing support of this expansive marketing campaign. Funds will be distributed through the multisig administration.
Additional Budget Priority - Gravity DEX: This proposal seeks to allocate 10,000 ATOM (from the existing budget) to identify and support robust marketing of the Gravity DEX testnet and DEX mainnet launch- an AMM exchange that will have a significant impact on ATOM valuation if successful.
Gravity DEX is initially planned as an automated market maker (AMM) exchange that will allow users to trade IBC token pairs and provide liquidity for traders. These tokens would arrive on the Hub through IBC-enabled chains, IBC-wrapped ETH and ERC20 tokens, IBC-wrapped BTC tokens, and as well as future blockchain ecosystems that implement the IBC protocol.
PROP 34 RESULTS:
A summary report of current marketing activities and related analytics can be found here. Highlights include (Date Range 2021-01-20 to 2021-03-31):
- ATOM Valuation: ATOM valuation has increased from $8.92 to $19.10 - a 214% increase.
- Twitter Followers: 40,700 new followers; increase from 53,000 to 93,700 - a 77% increase.
- Twitter: New 2020 and 2021 record on impressions and new followers
- Impressions: 5M (million) on March / 3.7M on February
- New followers: 19k as of March, following a close record of 20k as of Feb; 40,700 new followers for Jan-March; increase from 53,000 to 93,700
- Number of new delegators: 31,408 new delegators (increase from 41,885 to 73,293 - a 74% increase.)
- Number of new $ATOM accounts: 92,561 new accounts (increase from 136,219 accounts to 228,780 accounts - a 68% increase.)
- Cosmos Website Visitors: 1,079,000 visitors, 244,000 new users from which 28,804 acquired new users from the marketing campaign.
As of 2021-03-31, a total of (x #) ATOM has been spent in the following ways:
- Meme Contest: 0 ATOM
- Banner ads - 8750 ATOM
- Influencers: - 18,286 ATOM
- YouTube shows / Podcasts - 7,176 ATOM
- Podcasts, newsletters- 6,200 ATOM
- Media/TV: 1000 ATOM
- Signers fee: 500 ATOM
The Cosmos Hub (ATOM) community approved the passage of Proposal 34 - Luna Mission - Funding $ATOM on 2021-01-20 at 74% yes, 18.9% abstain and 7.1% no.
Proposal 34 authorized a spending pool of 129,208 ATOM to implement a comprehensive ATOM marketing plan executed in collaboration with AiB (Tendermint). The funds deriving from Prop 34 have been approved by @johnniecosmos, @JoeDirtay, @jackzampolin (Jack Zampolin, Pylon Validator), @immasssi (SG-1 Validator), @zakimanian (Zaki Manian, Iqlusion Validator), as the designated multisig committee. Current funding allocation is due to expire and be returned to the community pool on 2021-04-20.
Banner Ad Locations: Blockfolio, Coinstats, Coingecko, Stacking Rewards
Sample Banner: gif - Google Drive
Spend: 8,750 ATOMs
Duration of the campaign ads: 1M-3M
Total performance on all 4 venues: (#37,000,000 impressions, #28,804 new acquired visitors, #30,500 new wallets downloads with ATOM as preset currency)
Podcasts, Newsletters, interviews, Articles
Sample Podcast: https://twitter.com/CharlieShrem/status/1376550892321730563?s=20
Spend: 6,200 ATOM
Performance:268K Twitter Impressions, 6265 Podcast Downloads, & 7600 youtube views.
Content is in the works, will be published in max 2 weeks.
Influencers: Over 30 Twitter influencers engaged including Crypto Dog and the Wolf of all Streets.
Sample Post: https://twitter.com/thecryptodog/status/1376640286428864514?s=21 - Crypto Dog
Spend: 18,286 ATOM, last month being paid shortly (Approx 150K spend remaining)
Results: from the 1st-month Twitter only (second-month data was not complete in time)
245 tweets, 20,000 Likes, 4,000 Retweets, & 1700 Comments.
YouTube Shows & Podcasts
Programs: Crypto Daily, Data Dash, Charlie Shrem,
Crypto Daily: Subscribers: 193K
Video views: 52,690
Data Dash: Subscribers: 423K
Video views: 40,097
Delphi Digital podcasts & Brand Sponsor
Podcast ads are just starting, clubhouse (later aired as podcast) W/ key cosmonauts soon.
Tech Con Catalina: Youtube Followers - 115K Subscribers
Crypto youtuber in South America. Videos will be airing soon.
Crypto Busy: Youtube Followers - 152K Subscribers
Wolf of all Streets Podcast / weekly AMA sponsorship
Twitter Account: https://twitter.com/scottmelker
Total Spent on these: 7,126 ATOMS
More Videos to be dropping soon cosmonauts, waiting for publishing
Hired GFCA - work begins 2021-04-07
Spend: 990 ATOM
MEME Competition 2021
Start 22nd of March (3 Total stages)
Spend total: 3915 ATOM (Split up for each stage)
Stage 1 accepted entries for prizes (so far): 170+
Total valid entries: 2000+
Cosmonaut Telegram channel growth: 700+ new people in 2 weeks (organic)
Cosmonaut Twitter channel growth: 400+ new people in 2 weeks (organic)
MEME Live tracker: