Informal Systems has been working on the Cosmos Hub for roughly 3 years. When we got started, it had no vision & no product and was crippled by technical debt. Today, the Hub is again the reference chain of the Interchain stack (i.e a first adopter of the new software releases), it has a strong and healthy engineering culture and launched the first crypto re-staking product in 2023.
With Forge & Hydro coming up, it is also starting to execute on a vision to become the best place to launch and scale a chain. But to go to the next level, the Cosmos Hub needs unified product leadership.
The Cosmos Hub needs unified leadership
The cold hard truth of business success is that consolidated and focused leadership is a lot more efficient than scattered leadership. This is particularly true in a nascent, highly competitive industry like ours. The Cosmos Hub needs a team that is able to set a vision, build a product, take it to market and iterate quickly. In practice, it means critical functions like marketing, business development, growth, sales, developer support & technical development all have to be placed under the leadership of a single authority with clearly-defined objectives.
The current Cosmos Hub set up is close to the opposite of that. Last year, Informal & Hypha put up a proposal that was focused on technical development, operations, and research. The AADAO is mandated to run an independent grant program. The two key organizations (ICF & AiB) that received an ATOM allocation in the 2019 genesis have chosen to step out or greatly cut back their involvement, distorting the core incentive structure. The uniquely decentralized context of the Hub has made it difficult to empower a team to really take charge. But consolidated focused leadership is needed more than ever.
We seriously considered stepping into the role by soliciting the community to approve some of the required changes. This would have meant consolidating Hub decision-making at Informal, building a proper marketing, business, & growth team, downsizing the grant program & re-focusing it around a small set of key objectives, updating governance rules and tokenomics, etc.
In the end, we decided against it. As a company, our aspiration is to double-down on our strengths. For us, that’s engineering, security, research and development. In other words, we believe another strong organization in the ecosystem needs to step up with more community support to bring the Hub’s product and business leadership to the next level. And while we remain available and excited to continue working on the Hub, it should be up to them to decide how Informal should be engaged, if at all.
A Plan For 2025
Over the past months, the Informal Hub team has been focused on moving the Hub into product mode with the upcoming launches of both Forge & Hydro. Forge delivers fully permissionless restaking, while Hydro capitalizes on protocol owned liquidity and further cements ATOM as the Interchain Capital. We’re excited to bring these new capabilities to the Hub community.
In parallel, we’ve been discussing with a number of other teams that would be able to take on a more unifying product leadership role. High quality teams have already shown interest (although there’s a preference not to be mentioned at this time).
We’ve also talked to the ICF about how it can better support the Hub and reunify leadership. @ebuchman has been an advocate of a Hub-aligned ICF during his tenure on the ICF’s Foundation Council. As progress is being made on that front, and as new FC members join, Ethan will move on from the ICF’s Foundation Council, as he announced in June.
No matter what’s in store for Hub leadership, Informal will continue to support Neutron, Stride and all new Forge & Hydro users for as long as it takes to implement the organizational changes that the Hub needs to thrive.
But for now, let’s get back to launching Hydro & Forge.