It’s something that will directly benefit the Atom brand. It could increase the interest for institutional investment…there is no direct revenue, per say. There would be “first mover” marketing rights…leadership like this has value, and that value can often be measured.
I don’t agree with what you’re asserting, here. This is a public good. The community should leave the door open to funding administrative work, legal work, valuable research, etc…this is infrastructure that is required for the most basic ISO-20022 minimal compliance.
For example: using community funding, there could be more work to do to create better ISO-20022 definitions that better match the functionality of blockchain technologies, funding a legal representative to help inform the direction of policy - these are all reasonable non-revenue generating activities - that may get exposure and represent active participation in activities that leads to larger investments.
Crypto.com didn’t spend 700 million dollars over 20 years for stadium naming rights for nothing.